Privacy Policy – 7WASH Europe

This Privacy Policy describes how your personal data is collected, used, and shared when you visit 7wash.ch or make a purchase from the website.

Personal Data We Collect

When you visit the website, we automatically collect certain information about your device, including:

• Web browser
• IP address
• Time zone
• Cookies installed on your device
• Pages or products viewed
• Referring websites or search terms
• How you interact with the website

We refer to this automatically collected information as Device Information.

Technologies Used to Collect Device Information

• Cookies – data files placed on your device, often including an anonymous unique identifier
More information about cookies and how to disable them can be found at
http://www.allaboutcookies.org

• Log files – track actions on the website and collect data such as IP address, browser type, internet service provider, referring/exit pages, and date/time stamps

• Web beacons, tags, and pixels – electronic files used to analyze how users browse the website

Order Information

When you make or attempt to make a purchase through the website, we collect certain information, including:

• Name
• Billing address
• Shipping address
• Payment information (e.g. credit card or other supported payment methods)
• Email address
• Phone number

We refer to this information as Order Information.

When we talk about Personal Data in this Privacy Policy, we mean both Device Information and Order Information.

How We Use Your Personal Data

We use Order Information to:

• Fulfill orders placed through the website
• Process payments
• Arrange shipping
• Provide invoices and order confirmations
• Communicate with you
• Screen orders for potential risk or fraud
• Send you information or advertising related to our products, if you have given consent

We use Device Information to:

• Detect potential risk and fraud (particularly via IP address)
• Improve and optimize our website
• Analyze user behavior and performance
• Measure the success of marketing and advertising campaigns
• Enable personalized advertising and retargeting

Sharing Your Personal Data

We share your personal data with third parties to operate our business, including:

Shopify (ecommerce platform)
https://www.shopify.com/legal/privacy

Google Analytics (website analytics)
https://www.google.com/policies/privacy/

You can opt out of Google Analytics here:
https://tools.google.com/dlpage/gaoptout

We may also share personal data to comply with legal obligations, respond to lawful requests, or protect our rights.

Behavioural Advertising

We use your personal data to provide targeted advertising or marketing communications that may be relevant to you.

More information on how targeted advertising works:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

Opt-out options:
Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads/anonymous
Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance:
http://optout.aboutads.info/

Do Not Track

Please note that we do not alter our data collection and usage practices when we see a “Do Not Track” signal from your browser.

Your Rights (GDPR & Swiss DSG)

If you are a resident of Europe or Switzerland, you have the right to:

• Access the personal data we hold about you
• Request correction, updating, or deletion of your personal data

To exercise these rights, please contact us using the details below.

We process your data to fulfill contracts (e.g. orders placed through the website) and to pursue our legitimate business interests.
Your data may be transferred outside Europe, including to Canada and the United States.